Well, this is a remarkably unique work. A small brochure, so small that you need a microscope to read it. Absurd? Well, there is a solid reason- the brochure’s aim was to attract more students to Molecular Biology and other nature science studies.
university of aarhus the worlds smallest brochure
The brochure, developed by Uncle Grey, was for University of Aarhus which had experienced a decline of students at the nature science studies. The brochure measured only 5 mm x 10 mm and the text was specially printed with an incredible point size of only 0.4. It was handed out to students at all major colleges.
The press release says- The brochure immediately became a collector’s item at college and was a major subject on the students Facebook college groups. But most importantly, the University of Aarhus experienced a 67% increase of applications for the Molecular Biology and other nature science studies.
The brochure is the result of clever thinking. But its effectiveness is dubious. That’s why I wonder when they says about the 67% increase of applications for the Molecular Biology and other nature science studies.
CREDITS
Advertising Agency: Uncle Grey, Århus, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Directors: Morten Killerich, Jakob Nusbaum
Account Manager: Jesper Kortegaard
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