We have seen how they said it earlier. Now, Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. The campaign, developed by Fred & Farid, Paris, is centered on the primary instincts of human beings.
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The campaign features Men and women in red waters or amidst the fury of twirling red dust. It has red as its basic color, denoting the inner power of human beings.
Whether the campaign is highly creative or not is left for the critics. But one thing is certain: it has already grabbed the attention of the people, and it is, well, different.
CREDITS
Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Art Buyer: Marie Moulin
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,
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