Well, the basic truth is that we are, after all, just animals. We hide this natural animal instinct which lies deep in our new, modern lives. This new campaign for Wrangler makes us remember this truth along with promoting the brand through this idea. This ‘We Are Animals’ campaign has been developed by FFL Paris (Fred & Farid).
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In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
Credits:
Advertising Agency: FRED & FARID, Paris, France
Executive Creative Director: Fred & Farid
Advertiser’s Supervisor: Giorgio Presca
Art Directors: Juliette Lavoix/Pauline De Montferrand
Photographer: Ryan Mcginley
Via: 10 ad
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