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WWF China had recently launched this confusing print advertisement campaign to urge people to save domestic animals and wildlife animals in order save human beings. Though the idea of the campaign is noble yet the entire components of the campaign remain confusing. The advertisements are showing how a dog tries to protect ones life from predators in different circumstances. At the same time, it leaves depiction of a moving bus, killer waves and fire unanswered, what could kill them anyway.
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The presentation of the campaign is certainly photogenic with a perfect art direction that helped producing visually good looking advertisements. However, WWF's effort to come down to domestic animal issues is rather very rare as it generally touches broader aspect of issues. The copy reads, 'Save his life, save yourself'. The campaign was created by Shunya AD, Beijing, China.
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