This is a remarkably hard-hitting print advertisement launched by World Wildlife Fund last year and was held winner at the Concerned Communicator Award. The Concerned Communicator Award is one of the most reputed social advertising awards in India. This year it invites ad professionals to come up with print ads to participate in the contest. They can submit their entries until 31st July, 2007. The winner shall be awarded US$ 10,000 and a trophy and certificate.
wwf tag 25
However, last year's winner advertisement was actually a master piece that shows a young leopard carrying a tag of XL and being followed a nascent leopard carrying the tag of 'S' denoting size of apparels. The text of the ad reads, which is equally powerful, 'Fashion claims more victims than you think'. The advertisement was created by Ogilvy & Mather, Mumbai, India.
Information regarding the contest and submission of entries can be found here.
Via: Hout Lust
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