Yahoo declared its first quarter profit on Tuesday. It informed that net income is down due to stock compensation expenses. But by matching Wall Street's forecast advertising sales rose revenues up by 34 percent. As more businesses have paid to display their ads next to search results it registered a growth of 35% percent in branding and search engine business.
yahoo logo
Though not sure about Microsoft who is placed distant third, both Yahoo and Google are enjoying a healthy growth thanks to the demand for online advertising. comScore, a market research company in its latest study says that Yahoo has lost a good chunk of market share to Google in the last year. In response, Yahoo executives have announced that they are developing a new technology to strengthen its advertising search revenue.
Read (reg. reqd)
Related Stories
Yahoo profit down, new ad system Panama instill hopes
In a shocking development, Yahoo has reported a 61 percent drop in quarterly profit and closed the books on a tough year. The profit of the company fell to $269 million in the fourth quarter in comparison with $683 million in the corresponding...
Yahoo gearing up to organize ad display
The search engines, in terms of advertisement display have been somewhat erratic until now. Usually a relation can be established between the editorial search result and the advertisement displayed along with it. Yahoo is now in process to classify...
Online ad sales figures go up, while experts think otherwise
Being an internet user it won't be strange if you despise the idea of pop up online advertisements. Well, the good news is that the online ad industry is supposed to slow down over the next few years. Believe it or not, but its true. Statistics...
Ad sales figure poor, AOL on sacking spree
After making a strategic shift into advertising only last fall and chucking off as many as 5,000 employees, fallen Internet giant AOL is once again repeating its job trim. This time 20% of its total global workforce will have to bid bye. The battle.
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
