There are no bikes in Yobykes campaign. Except some images of idle, effeminate soldiers enjoying and a catch word ‘No fuel, no war’.
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The campaign carries some political implications, not seriously. ‘No fuel, no war’. But were all the wars fought for fuel? No need to care. We can play fun with history, provided it does not hurt its core values.
This cheeky concept supports the targeted aims. There is an overall new, unique appearance for these ads, and we may remember these ads for a long time, and the message- ‘Go electric’
However, I hope tomorrow or day after tomorrow there won’t be a campaign for any product with a title- ‘No girls, no war’
Credits:
Advertising Agency: Mudra Advertising, Bangalore, India
Creative Directors: Joono Simon, Sumitra Sengupta
Art Directors: Saurabh Doke, Kanickraj.S, Moksha Carambiah
Copywriters: Sudhir Sukumar, Vijay Joy
Photographer: Tarun
Via: Ads of the world
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