We have seen examples for the intrusive face of ambient advertising, even if they were for a good cause and with good intention. This ambient effort for promoting a designer front door brand is also intrusive. But it is humorous. And we can forget the intrusive nature for a while just because of our surprise.
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The effort, developed by BBR Saatchi & Saatchi Tel Aviv, aims to promote Israel’s leading door manufacturer Rav-Bariach’s designer doors. Your front door is your face- that was the core concept of the effort. To indicate this message in a strange, noticeable and funny way, they placed thousands of hangers on the doors of Israeli houses, in the late hours of the night.
Via: Direct daily
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