Zippo had launched this print advertisement campaign to promote its product while focusing on the specialty of the product. The campaign apparently aims at establishing the simple notion that the product can work efficiently even in adverse conditions. The advertisements are showing people bringing the lighter to work while facing the strong wind. The men featuring in the campaign have been shown tilted a bit probably to depict that they were braving the wind.
Though the presentation of the advertisements could be questioned at few instances but it had been immensely successful to outline the product benefit in an effective manner. The advertisement showing a man trying to spark off a bomb does not make any sense in the campaign.
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