FCAHT: If it were this obvious we wouldn’t need your help

Florida Coalition Against Human Trafficking has published this hard-hitting print advertisement campaign to create awareness about plights of victims of human trafficking. The organization is working to improve and provide outreach and services to victims of Human Trafficking throughout the State of Florida; by developing support programs, networking and referrals to victims in need. The campaign is apparently aims at drawing an emotional and penetrating sketch of the victims of human trafficking. The advertisements are showing electronic signboards depicting how victims of human trafficking are being exploited. According to US Department of Justice between 18,000 and 20,000 of victims are trafficked into the US with Florida receiving a high percentage of those victims.

The presentation of the campaign is undoubtedly insightful and thought provoking. From the perspective of visual design the campaign in actual fact is attention grabbing and communicates its message very strongly. The art direction of the campaign has also done a great job. Another aspect of the campaign is its brilliant copy that reads, ‘If it were this obvious we wouldn’t need your help.’ The campaign was developed by Marca Hispanic, Miami, Fl, USA.

Via Ads of the World