Ford Endeavour: Think Big
Ford Motors had launched this print advertisement campaign to promote its SUV Endeavour in India under the title ‘Think Big’. The campaign focuses the rugged aspect the car showing it traveling in the tough terrains and different landscapes. It appears that the photographs were shot by satellite as the car has been projected very small and the landscapes have been given more focus in the campaign.
However, this time around almost every motor company has launched more or less similar idea. Hence, it seems Ford in India is the latest company to join the club. Moreover, the campaign appears to be slightly perplexing as it has been published under the title think big. The campaign was created by JWT, India.