Invention of new words in advertising
Fabulous, extraordinary, explosive, scintillatingâ¦oh, come on, all these words are rotten clichÃ©s and advertisers have to find out new words to adorn the brands. And here is one- OFFICECRUSHABLE. Laughably stupid?
This ad for trident boasts of the quality of product which makes man more attractive to the ladies in his office and thereby it is officecrushable. If only all the lady staff are so naÃ¯ve. Found it on copyranter(image via askacopywriter)