Invention of new words in advertising

Fabulous, extraordinary, explosive, scintillating…oh, come on, all these words are rotten clichés and advertisers have to find out new words to adorn the brands. And here is one- OFFICECRUSHABLE. Laughably stupid?

This ad for trident boasts of the quality of product which makes man more attractive to the ladies in his office and thereby it is officecrushable. If only all the lady staff are so naïve. Found it on copyranter(image via askacopywriter)