Messages from ‘Mars’

This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising.

The campaign- “Messages from Mars” – provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers.

Others won’t waste much time over it, I think.

CREDITS

Agency: FHV BBDO, The Netherlands

Creative Director: Mark Muller

Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson & Demy Sapthu

Via: Add shots