Times Now: Morning Rituals

This print ad for Time Now, the Indian news channel from Bennett Coleman & Co. Ltd. can be termed as one which communicates the message without much subtlety. However, at some point, we may feel a slight touch of forced implementation of the idea into the illustration.

The ad, developed by Law & Kenneth , India, succeeds to convey the reach of the channel among the viewers. The ad features the habit of watching Times now as something as part of the morning rituals. The ad tries to communicate this idea through displaying a remote control with the name of the channel. At this juncture, we feel that the visual communication becomes a bit strained trying to inculcate a forceful idea. Because a remote control is generally connected TO Television as a whole, rather than a particular channel. So, the particular image does not specifically communicate the idea.

Via: afaqs

"Don't Drive Drugged”

This PSA from The Pedestrian Council of Australia shows how ”don’t-drink and drive” campaigns can be effectively presented without spilling much blood over the ad. The PSA shows no gory images, spills no blood, sends no lightning tremors through the spinal chords. Yet, it is effective and moving.

The Advertisement, developed by Saatchi & Saatchi, Australia, is part of the “Don’t Drive Drugged” Awareness Campaign. The campaign also provides data from senior police that points out at the terrifying frequency of drunk-driving incidents.

View full credits after the jump.

Karana Travel: Rolled Beds

This advertising campaign for Karana Travel aims to show the comfortable side of camping with their help. The campaign is slightly symbolic in its nature of communication.

This outdoor campaign, developed by Ogilvy & Mather Thailand, Bangkok, features some different camping beds.

Three beds, featured are with a steel frame, wooden frame and luxury mattress base.

CREDITS

Advertising agency: Ogilvy & Mather Thailand, Bangkok

Executive creative director/art directors: Wisit Lumsiricharoenchoke and Nopadol Srikieatikajohn

Creative director: Paruj Daorai

Associate creative director/art director: Gumpon Laksanajinda

Copywriter: Rudee Surapongraktrakool

Art director: Ratapon Houyhongtong

Account directors: Phawit Chitrakorn, Chaowalit Vichayachakorn and Woorawit Yoosawat

Photographer/illustrator: Surachai Puthikulangkura at Illusion, illustrator Supachai U-Rairat.

Via: The Inspiration Room

Adam’s assvertising

Attention. That is all they want. Men in the street are a bit curious about lewd graffiti on walls. This self-promo effort from Adams advertising banks on this curiosity.

Of course, there are no sexy images, to be précis, there no images at all. Its just word play- Ads and Ass. (well ads are also closely related to ass, as we see in many ads).

These billboards as part of the self-promo gropes the asstention of the onlookers in a misleading way through some street-smartness.

CREDITS

Agency: Adams Outdoor Advertising, Bethlehem, USA

Creative Director / Art Director: Nathan Linder

Copywriters: Nathan Linder, Clarissa Schealer, Jeff Olaf

Via: Adoholic

A spark is all it takes

This is simple, nice and intelligent advertising from DDB DM9JaymeSyfu, Manila, Philippines for Makati City Fire Station. The ad illustrates the possibility of wide spread danger that can be caused by a sudden fir outbreak and the need for immediate actions to prevent it from happening.

To indicate the message, the ad features a match stick on which a cityscape can be seen.

The copy reads- We have seen the sights. A spark is all it takes. A message from the Makati City Fire Station. Call 8185150 / 8162553 for any emergencies.

CREDITS

Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines

Executive Creative Directors: Merlee Jayme, Eugene Demata

Art Director: Eugene Demata

Copywriter: Biba Cabuquit

Photographer: Ruben dela Cruz

Illustrators: Eugene Demata, Allan Montayre

Via: I believe in advertising

Even the music would lose without water

Well, it seems like an odd, forced connection. But, without any doubt, the ad reflects the idea in a fresh way.

This print ad for Rolling Stone magazine aims to reflect its support to the World Water Day which is observed every year on March 22. The ad features a yellow submarine (a symbolic indication of Beatles) in the desert.

The copy reads- The music would lose without water.
March 22nd, World Water Day.

CREDITS

Art Director: Vinicius Serpa

Copywriter: Raphael Barreiros

Via: Ads of the world

‘I Love Boobies bracelets’ are frowned upon in US public schools

We have seen how some the breast cancer awareness campaigns often forget the basic message and engaged in lewd way of communication. Sex sells, sex even sells breast cancer awareness programs?

Some public schools around California are not happy with a bracelet which reads I love boobies, and they banned the sue of them on school campus.

The bracelets have been designed as part of the The American Cancer Society’s breast cancer awareness campaign.

When some students began to wear bracelets saying “I Love Boobies.” To raise awareness about breast cancer, the school authorities decided to ban the bracelets.

Via: 5 blogs before lunch

He will never abandon you

Those who are trying to grab attention with lewd naked stunts in the name of animal love should watch this commercial. It is a good example for how to convey a message in a convincing as well as emotional way.

The ad, developed by Strat, Lisbon, Portugal, shows how deep can be the loyalty and love of a pet. Indeed, a slight way of black humor is also present in the ad.

The video says us - He will never abandon you.
And you, would you be able to do the same?
Don’t abandon your pets.

CREDITS

Agency: Strat, Lisbon, Portugal

Creative Director: José Carlos Campos

Art Director: Rui Fazenda

Production Company: Take It Easy

Director: Rui de Brito

Audio: Som de Lisboa

Via: Addshots

The tasteless way of advertising

Well, we have just discussed how the inappropriate use of comparisons in advertising, especially those for food products, mar the tasteful message. We have seen how those bread-slippers, though creatively nice to see, seemed a bit inappropriate for such a product. Here is a more telling example from NaturaSi Organic and Biodynamic Products which is laden with beautiful image but obviously inappropriate way of communication.

Well, we can’t sell eggs through snakes. And we can’t sell apples through snakes. Adam and Eve, now, will definitely resist the temptation to buy apple from a snake.

Read the copy of the two ads-

1. Just picked in our Eden

NaturaSi Organic and Biodynamic Products. Not eating them is a sin.

2. Eva bit it, without washing it

NaturaSi Organic and Biodynamic Products. Not eating them is a sin

This aesthetically perfect, message-wise brainless campaign has been developed by Ogilvy Rome, Italy.

But, it might be suitable for a sex toy shop.

CREDITS

Advertising Agency: Ogilvy Rome, Italy

Creative Director: Elisa Pazi

Art Director: Chiara Catalani

Copywriter: Elisa Pazi, Michela Paccova

Photography: Winkler+Noah

Project Runaway:satirical fashion show

This ‘satirical’ fashion show from Gabriela is for saying goodbye to Philippines’ outgoing President Gloria Macapagal Arroyo in a satirical way. The campaign aims to point out poverty and corruption that allegedly reigned over her rule.

The campaign ahs been developed by DM9JaymeSyfu, Manila, Philippines

The copy reads- This season’s collection.
See how poverty and corruption came into fashion.
Project Runaway
A satirical fashion show

So, what we can see is babes standing in really pathetic conditions in winter, summer and rainy seasons. But, as one Ads of the world commenter points out, there seems to be some ‘’unreality’’ and inappropriateness, as her feet touches the ‘’dirty reality’’ in an unconvincing way.

If this is a photoshoppically blended ‘reality which is unreal’, the authenticity of this campaign loses, without any doubt.

CREDITS

Advertising Agency: DM9JaymeSyfu, Manila, Philippines

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Eugene Demata

Creative Director / Copywriter: Louie Sotto

Associate CD / Art Director: Herbert Hernandez

Art Director / Illustrator: Allan Montayre

Via: Ads of the world