Adpunch

What brings English people together? It could be the Queen’s tea ceremony or one of the princes’ antics in a haystack. It could also be the public speeches given out at the Hyde Park and the fish n chips sold in and around London and served in newspaper. It could also be the bad temper when it comes to outsiders complaining about British weather. However, Sing the Nation seems to think a living a little and singing a little of their tune would bring the nation together. The animated ad definitely looks funny and convincing enough to forget the traditional unifiers and everyone would end up singing the tune in unison.

We all adore Jerry Seinfeld for his serenely humorous antics and so does the advertisement world. A single moment with Jerry on the Television is better than those hours wasted on baseless series. Knowing the entertainer he is and the impact he has on the masses, Microsoft have hired him for a $300 million ad campaign and he would reportedly get $10 million for his presence in the campaign. The other noteworthy personality in the campaign would be none other than Bill Gates himself. MDC Partners will be the one bringing forth this campaign with the phrase ‘Windows not Walls’. It is believed that Crispin Potter from MDC won the campaign for his company by pitching the same phrase. Come September and we would come to know what the $300 million ad campaign is all about.

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[Source: Brandweek]

A noble tradition and a novel advertising idea combine to form a channel for charity in Brazil. Every company runs a Warm Winter Campaign to collect advertising funds from its employees. And the funds are used to create ‘advertising tools’ like pullovers, hats, scarves, and blankets. These objects carry campaign copy on them and are placed at strategic locations for visibility, thereby replacing the traditional paper instrument for promotion. Apparently, at the end of the campaign, these items are donated to the needy. Advertising does subvert its primary objective - Brand Awareness - at times!

The premise is simple. Comcast Sports Net claims to feed your enthusiasm for sports, whenever you need it. Clearly, the USP of the brand has been depicted as its ability to telecast games when the event is taking place. And unlike other channels, your favs are not lost in a maze of pan-sport viewership. BBDO has hit the target cleanly and quite impressively.

Advertisers and branding agencies have experimented with a variety of marketing media over the years. Apparently, mobile web advertising (mobile websites and applications) has shown the greatest promise in recent times, if we have to go by statistics. A research conducted by Dynamic Logic showed that consumers exposed to ad campaigns on their mobile phones registered unmatched brand awareness. On an average, as results show, the awareness of a brand had increased by 23.9% base points. Results for other parameters were message association - 12.2%, brand favorability - 5.4% and purchase intent - 4.7%. However, the firm believes the uncluttered nature of the nascent medium could be one of the reasons for its success and that it could face saturation sometime in the future. At the same time, mobile marketing as a medium does have the potential to realize consistency in these figures since the exposure is on an individualistic level. We hope it does!

Via:Mediaweek

Yes, the Beijing party will be over soon and all marketers are shifting focus to London Olympics 2012. Visa is throwing party for London Olympics 2012 on Aug 24, the day of official ‘handover’ ceremony. Here the Olympic flag too will be handed over from Beijing Olympic committee to Mayor of London, Boris Johnson. A Visa London 2012 Party on The Mall has roped in Olympic star Michael Phelps as well. Representatives of other International Olympics marketing partners will be present too. It is estimated that nearly 40,000 people will join festivities at Buckhimgham Palace. The event will be telecast globally.

For long Big Macs have been the staple diet of gamers, kids and generally people who are seen as “normal” by the society at large. That may be one of the major reasons that rockers and followers of the genre are never really considered to be McDonald’s regulars. Of course that could also have something to do with the fact the rock stars and their fans are known to survive mostly on a liquid and chemical diet! But all that may soon change as the junk food giants are now stepping up their game and becoming more “rock-friendly” if you will! This cool new ad created by Brazilian agency Taterka Communications certainly seems to propagate so and the fact that they are paying a tribute to the rockers by starting with something as small but addictive as fries certainly tells us they know what they are doing here too!

Source: O Galo Cinza

Osram has come up with a clever campaign to advertise its energy-saving lamps. With its eco-friendly message of using electricity only when it’s required, select bus stops in Cape Town that feature the ad remain dark at night when there are no passengers waiting. Triggered by sensors, as soon as someone walks into to the stop, the lights flicker on and reveal the ad. Killing two birds with one stone, Osram brilliantly displays the need to conserve while using its light bulbs.

Source Adland

Curtains on Beijing Olympic Games 2008 will come down in couple of days. But spirit and flame of Olympics never dies. Its time for the torch to change hands and its time to begin the run up and countdown for next Olympics - London Olympics 2012. No doubt ‘Visit London’ thinks handover of torch is the best time to launch the first global ad campaign!

We’ll all miss feats and emotions of Usain Bolt, Michael Phelps and many others who won medals and created history in Beijing Olympics. But the audience can look forward to next Games and new records. Many spectators will aim to be at venue for next spectacular Olympics at London. No one can deny that Olympic Games give a boost to tourism industry. Hence, the timing of this teaser ad campaign by Visit London.

Sometimes even repetitive ideas can be interesting. This, we attribute to either the premise of the creative or the visual. In the case of Bynolyt, the visual seems to be its primary source of creative appeal. And an old formula has worked again - the more you leave certain things to imagination, the easier it is to capture viewer attention. I am sure the readers need no further explanation. Psst...I have a feeling the moral police are soon going to boycott Binoculars citing voyeurism as a reason. Admakers, beware!

Via:Scaryideas