Adpunch

The campaign for Ritz, Maruti’s latest small car, which hit the Indian roads on May 15, was rolled out with many unique features in Delhi and Mumbai.

Lintas Media Group (LMG), the media agency for the car brand, adopted some noticeable ways to grab the gazes. On the day of the launch; Hindustan Times carried an ad of the Maruti Ritz, where the centre page opened out on the sides as well, to have four pages of the Ritz launch ad.

In Delhi, where certain legal restrictions on the number of hoardings exist, LMG used an on the road activity, literally. A truck which carried a static vinyl screen with the image of the car was stationed at various locations in and around Delhi.

In the evenings, when the lights are dimmer, the back of the truck doubled as a video wall, where the launch ad of the Ritz was played.

Via: afaqs

To those whose jobs are a nightmare, here is a dream job! If you are heterosexual male or a lesbian, this job may suite your tastes. Are you interested in working as a massage therapist for models? The Brazilian guy who is featured in this spot needs one.

In this fun-intended spot for the job site, the creators aim to give the message packed in fun, like Monster and Timesjobs do. The question is-will this spot, though interesting to watch, prompt the prospective customers to register in the site?

Credits:

Agency: BorghiErh/Lowe

ECD/Copywriter: Jose Henrique Borghi

Executive Creative Director: Erh Ray,
Edgard Gianesi

Copywriter: Kiko Mattoso

Art Director: Fabio Nunes

Agency Producer: Marcia Coelho,
Elisa Pamplona

Production Company: Sagaz Filmes

Director: Claudio Cinelli

Director of Photography: Scalante

Sound Design: Comando S

Via: scaryideas

Dear reader, I know that you know English. Let me ask you a humble question. You have seen the above ad. Another ad is also included at the end of this article. These ads are for Mann Public School, created by Euro RSCG. The Million (Indian) Rupees question is, have you got the messages which are conveyed through these ads?

No? Ok. Let me give you a clue. The ads are apparently for their English language classes

Still not getting? So, if you don’t get it, as the ads say, get enrolled.

Answer: (ad 1) This is a comic illustration of the usage ‘beating around the bush’.
(Ad 2) It depicts the phrase ‘’bring a horse to the well.’

Quite funny ads, when I came to know the real meaning, it made me laugh.

The ads try to indicate the ignorance of the usages, proverbs and phrases in English. It is presented with an amusing way. Along with this, we can imagine a man/woman laughs all the way to the bank, a farmer calls his spade a ‘’spade’’ and someone buries his hatchet. It’s thought-provoking.

Credits:

AGENCY: Euro RSCG India

CLIENT/PRODUCT: Mann Public School

EXECUTIVE CREATIVE DIRECTOR: Satbir Singh

CREATIVE DIRECTOR: Mani Jayaram

ART DIRECTOR: Saurav Das Gupta

COPYWRITER: Navajyoti Pegu

ILLUSTRATOR: Saurav Das Gupta

Submitted by Navajyoti Pegu on

Via: Adofdamonth

To prevent the disturbing questions on the military crackdown that ended the 1989 Tiananmen Square pro-democracy movement, China has blocked access to the Internet services Twitter, Flickr, Hotmail and Microsoft’s live.com. In the wake of the 20th anniversary Tiananmen Square incident, the Chinese authorities have already blocked Chinese users from viewing all videos on YouTube.

Any talk about the Tiananmen crackdown, in which army troops killed hundreds of student demonstrators, workers and ordinary citizens, is still remains a taboo in China. As a precautionary measure to ward off from the information on this sensitive incident, the government had detained a number of political dissidents seen as threats to public order during the anniversary period.

People in China who tried to gain access to the blocked Web sites encountered an error message saying the sites’ servers had unexpectedly dropped the Internet connection.

Via: New York Times

When I saw these two ads for Tervolina shoes, I immediately fell into a meditative mood. Don’t let your thoughts run wild. Of course, those legs are white and long and slim (sorry Robert Frost), but set them free. Because, there are more striking elements in these ads.

In the first ad, the copy says - “She seems so outstanding that everything else goes unnoticed.”

I noticed. It is like a painting. There are so many activities happening there, at the background.

“She seems so comfortable that everything she seems inconvenient.” - reads the copy in the second ad. And, this ‘inconvenience’ is illustrated marvelously.

The ads, created by BBDO Moscow, provide us with an enigmatic experience with its meticulous illustration akin to classic painting.

Credits:

Agency: BBDO Moscow
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Account-director: Dasha Osminina
Production: Carioca
Photographer: Dragos Coman
Producer: Marina Shponko

Via: Adofdamonth

The chapters of history may not be like those of a popular bestseller. They consist of ups and downs, ebbs and flows and the plot never fits to any category. It is neither tragedy nor comedy. Yes, there are all these elements. A slice of comedy and sarcasm, a bitter slice of shocking tragedies and unanswered questions…the chapters of history never end, it adds more and more to the mysterious book.

So, how will you tell this uncensored history to your kids? History channel has come up with its junior version. And, the campaign shows its character. The campaign shows tragic incidents in the American history which changed the world. The 9/11, John F.Kennedy’s assassination and D-day are all ‘drawn’ in the ads.

When you talk about history, you got to tell the truth. But the way you tell the truth is also important. One negative factor with this campaign is that it trivializes the tragic incidents to some extent. The truth hides its face when you wrap up the unpleasant fact in comic attire. Remember, this is not a story, this is history.

Credits:

Advertising School: JUNIOR* Academy for Art Direction, The Netherlands

Art Directors / Copywriters: Lisanne van de Laar, Niels van de Snepscheut

Photographers: Lisanne van de Laar, Niels van de Snepscheut

Via: Ads of the world

ESPN, the sports entertainment company, has added their name to Cricinfo.com and the cricket site has been rebranded as ESPNCricinfo.com. Cricinfo.com was acquired by ESPN from the Wisden Group in June 2007.

Along with the rebranding, the presentation of the content has been changed from a single-column layout to three columns. The videos, which were tough to discover earlier, have been made available upfront on the homepage.

Earlier, ESPN had rebranded Scrum.com, a rugby news website to ESPNScrum.com.

Via: afaqs

Earlier, we have seen the creative work for Calvin Klein, which banks on weather, and here is another one that effectively interacts with the readers. Here, this magazine insert is also depended upon the weather and it interacts with the viewers effectively.

This interactive creative for Sundown Solar protection has been developed by DDB, Brazil. The ad invites the readers to test the effectiveness of the product, in an interactive way. The image shows who uses and who doesn’t use sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn’t use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.

Credits:

Advertising Agency: DDB, Brazil

Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente

Copywriter: Geraldo Gonçalves

Art Director: Markus Correa

Photographers: Rodrigo Ribeiro, Sérgio Prado

Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella

Account Director: André Silveira

Via: I believe in advertising

Delete the painful memories and send them to the recycle bin. Click BACK if you don’t want to continue with your spouse. If you went terribly wrong in life, RESTART. If are not feeling well, REFRESH.

This is possible. If only life were as simple as navigating on the web.

This is the spectacular idea in this campaign for zip internet. The campaign shows situations in life with online options like delete, back, stop etc. The images speak for themselves. The concept is powerful and interesting. The campaign belongs to the rare category of those which show exceptional creativity.

Via: Adverbox

In this print campaign, developed by Saatchi & Saatchi Simko and Saatchi & Saatchi Amsterdam, Novartis promotes Voltaren Gel, which helps to relieve joint pain. Voltaren is a brand of Diclofenac, a non-steroidal anti-inflammatory drug (NSAID) which is taken to reduce inflammation and as an analgesic reducing pain in conditions such as arthritis or acute injury.

This campaign, which was developed in Switzerland and the Netherlands, consists of apt images and they strongly convey the message. To show the effectiveness of the gel, people who are engaged in ballet, yoga and capoeira are shown in the ads. The copy reads- ‘take control again.’

Credits:

Agencies: Saatchi & Saatchi Simko, Geneva, and Saatchi & Saatchi Amsterdam

executive creative directors: John Pallant, Roger Kennedy, Dereck Green, Jean-Francois Fournon

Creative director: Magnus Olsson

Art director: Alexandre Lago

Copywriter: Rick Coolegem

Art buyer: Tania Retchisky

Account supervisors: Stephanie Rupp and Carolyn Dateo

Advertiser’s supervisor: Philippe Zell

Post production: Magic Group, Amsterdam

Via: inspiration room