Without a shelter, winter can be very hard

This print ad for ENPA (National Organization For the Protection of Animals) has been developed by Lowe Pirella Fronzoni, Milan, Italy. The ad conveys the idea through a slightly funny way.

The ad features a penguin in a dog’s outer shell.

The copy reads- Without a shelter, winter can be very hard. Sending an sms to 45595, you will donate 1 euro to help us build kennels for the animals we host.

CREDITS

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy

Creative Director: Mauro Manieri, Umberto Casagrande

Art Director: Anna Lomboni

Copywriter: Gianni Miraglia

Photographer: LSD

Via: Advertolog

Interesting, but intrusive

In Britain a home is burgled every 37 seconds. Is it true? Have the land of Shakespeare gone to the thugs? Oh, anyway, that’s what this campaign brief on the ambient (slightly-intrusive, probably irritating) work touting ADT Security systems says.

The promotion effort to promote the alarm system of ADT, agency AMV BBDO London sprayed the ads directly onto wooden boards. Sue them!

Via: Direct daily
Other intrusive ad efforts.

Ambient coffin advertising effort scares frolicking beach goers

scares visitors in Zurich’s biggest park

When advertising ‘breaks home’ the message

CREDITS

Advertising agency: AMV BBDO London

Executive Creative Director: Paul Brazier

Creative Director: Paul Brazier

Copywriter: Mike Sutherland

Art Director: Anthony Nelson

Creative Group Heads: Ant Nelson/Mike Sutherland

Designer/Typographer: Aaron Moss

Victim support: Find the strength

Words do hurt. We have seen how the bruises from abusive words were featured using a way of communication similar to this campaign(The unkindest cut)

This print campaign for Victim Support has been developed by MWO, London, United Kingdom. The campaign features victims and witnesses with their accounts of painful incidents written on faces.

CREDITS

Advertising Agency: MWO, London, United Kingdom

Art Directors: Steve Williams, Mark Hurst, Jo Webb

Copywriters: Martyn Smith, Natasha Freedman, Jez Cripps

Photographer: Jad Oakes

Via: I believe in advertising

Lexus: Search for perfection

This commercial promoting the driving simulator from Lexus drives home the message in a smooth and safe way. The commercial as part of the advertising campaign to taut its idea of perfection and technical finesse is titled “It’s Out There’. The campaign has been developed by Team One, El Segundo.

The documentary style promo touts the simulator, which has been designed as a way of making this world an accident-free one. It is claimed asd the largest and most advanced driving simulator ever built.

I would like to use one.

Via: inspiration room

France info: Information is a vocation

This advertising campaign for France Info has been developed by Euro RSCG C&O. France info is the first French information radio.

The campaign aims to communicate the passionate ethics of the Radio. The black and white poster ads created as part of the campaign features its editorial staff. This is the unique aspect of this campaign, and it impresses us.

The copy reads- Information is a vocation

CREDITS

Advertising Agency: Euro RSCG C&O

Creative Directors: Olivier Moulierac, Jérôme Galinha

Art Director: Julien Saurin

Copywriter: Nicolas Gadesaude

Photographer: Marc Gouby

Agency producer: Jeanne Halfon

Agency Managers: Guillaume Talon, David Millier

Via: Adland

Stolichnaya: casting call

It would be very nice in life if we could rise to fame and stardom just by drinking Vodka and bragging about our eventful life. everyone has a novel or movie in their life, but only a few people communicate the story well. So, if you think that you have it in you to brag impressively about your life, here is a special competition for you-if you are a US citizen.

The competition is as part of the promotional campaign for Stolichnaya, the vodka brand, and this recruitement campaign aims to promote the Vodka brand as an original vodka for original drinkers. The campaign asks the question- Would you have a drink with you?

Interested can get details on Stoli Facebook page. The person chosen by Stoli can appear in its media campaign in 2011.

Via: The Inspiration room

A ‘big’ promotion effort from Tropical Beer

Advertising also prompts brands to set new records. This is an example for this. As part of the promotion effort, Tropical beer has created world’s biggest beach towel.

The creative brain behind this unusually ‘big’ even was Leo Burnett Iberia. They also created a facebook application through which people can subscribe to the even, and it is said that more than 1000 people gathered on the towel.

Agency:Leo Burnett Iberia

Via: Creative Criminals

Human Billboards!

Oh dude, a’nt it a bit dangerous? We have seen many examples for innovative billboards. Smoking billboard. Billboard which communicates you by defining your gender and age. Hand-carved billboard. 3D billboard which reveals a babe’s assets. And now, here is, unsurprisingly, human billboards!

These interactive ‘human billboards’ were developed for ING Direct in Italy to promote a unique kind of ‘word-of-mouth’ publicity on its services, the research result that showed that growth in their online banking business depended largely on their clients’ word of mouth referrals, prompted them to resort to this ‘’out-of-the-box’’ approach. Human interactive billboards, on walls, buses and specially built stands, featured real clients holding the iconic pumpkin, engaging in dialogue with potential clients passing by.

CREDITS

Advertising agency: Leo Burnett, Milan

Chief creative officers: Enrico Dorizza and Sergio Rodriguez

Creative director: Corrado Cardoni

Copywriters: Santiago Saiegh and Matteo Lazzarini

Photographer: Nahuel Piazza

Client account director: Sergio Rossi

Agency account director: Bruno Borsetto.

Via: Inspiration room

Advertising and the quality of appropriateness

It makes me remember those grizzly hands which propped out suddenly from the nook and corners of Madrid to promote Resident evil. But, definitely Yoga classes are not evil, and the advertising tactics should also be generally pure accordingly.Appropriateness is also a necessary quality in advertising, though not many agencies seem to care about. Sex sells, as per our age-old advertising belief. But, what will you say when you see ‘advertising efforts’ that ‘sexualize’ the breast cancer awareness campaigns? Well, that’s highly inappropriate and spoils the message. PETA is a master of spoiling a message with naked stunts.

Well, let us talked about this advertising effort for Guangyin Yoga to promote its Yoga club in Shanghai. In order to promote the club, Shanghai CBD we placed a small-sized wooden box in the street and the yoga master got inside it! Every time someone passed by, a hand would reach out with our club business card.

Well, do you think it is too down-to-earth?

CREDITS

Creative Director: Jacky Xiao

Art Directors: Jacky Xiao, Bobo Chen, Guitar Zhou

Copywriter: Louis Lu

Photographer: Walker Jiang

Via: Ads of the world

AIDS: You won’t even see it coming

AIDS is an invisible enemy, and it will attack you when you least expect. That is what this PSA for One Life Resource Centre says. The advertisement ahs been developed by bleublancrouge (Montreal).

The ad features how people are attacked by the invisible HIV enemy. HIV is still there, the ad makes us remember.

Indeed, the ad is presented in a dramatic and interesting way. Well, just time to remember another PSA, in which a smoker has been beaten repeatedly by invisible force. Of course, it doesn’t mean anything.