Pepsi : The Cola Bribe
Bribes always have an enticing effect. Better still, when the bribe is one of our favorite colas. Pepsi’s latest campaign is wacky, cheeky and highly creative. The fact that the characters are either keeping a watch (guilt of course!) or ogling at their reward further enhances the impact of this ad. As always, Pepsi has managed to comeup with an eye-catchy and effective campaign.