Radiator: Improve your flexibility
Radiator has recently launched this print advertisement campaign to promote its ultra thin wetsuit. The campaign revolves around its quality of being thinner than other brands while keeping a person equally warm. The campaign also aims to outline that Radiator suit gives surfers greater flexibility that helps improving surfing performance.
The advertisements are showing naked bodies of surfers to emphasize the thinness and their different yoga style positions to depict the flexibility aspect. However, the campaign has gone to the extent in showing bodies to lay emphasis on thinness that a few eyebrows could be raised over display of nudity.
The copy of the ad reads, ‘Improve your flexibility’. The campaign is created by The Furnace, Australia.