RATP: We are going on and on
The main public transport operator for Paris and its suburbs, RATP, had launched a print advertising campaign to promote its efficiency. The campaign focuses on the extreme efficiency and speed with which it operates for public convenience. In one advertisement the campaign has depicted during peak hours this mode of transport is more proficient than any other form of transport.
The campaign cannot be credited to be an exceptional ad as the idea of the campaign is not vibrant enough in order to make it effective. The tagline of the ad reads, ‘we are going on and on…..’. The campaign was created by FCB.