Reebok promises to tone backyards

Shaking soon! Butts nurtured by Reebokâs Reetone Easytone shoes. Well, this is all about selling shoes. But, what we can see prominently in these ads is not the shoes, but the revealingly covered backyards of probably hot chicks. Eye-appeasing, yet those apparent cracks stupidly spoil the basic message.

This campaign Reebok, developed by DDB Berlin, promises ladies to help in developing their backyards.

More promises: Available soon: runtone for running and traintone for working out.

And the campaign urges you- Your move.

Well, your move.

CREDITS

Advertising Agency: DDB Berlin, Germany

Head of Art Buying: Kim Bianchi

Account Director: Stephen Kimpel

Design Director: Stephanie Barth

Production: Lunik GmbH – Arne Weingart

Stylist: Sara Dunn

Retouching: Adrien Benard, Paris