Rexona Ad: A deodorant for tough men
This is an interesting advertisement campaign of a deodorant for men from Rexona. The television advertisement has created around a stunt city showing men doing different kinds of stunts to accomplish their normal duties. The advertisement has displayed the stunt of the city men in a brilliant fashion, which is truly amusing. The message is clear that even after accomplishing normal task in a tough way, men will not break into sweat to keep others at arm’s length.
The art direction of the ad is actually fantastic and the ad has been created by Lowe UK. This advertisement carries a punch line saying ‘it won’t let you down’.