Simbin signs up with IGA in-game advertising
IGA Worldwide announces its multi year deal with SimBin. Under the agreement SimBin the in-game advertising giant, IGA will blend its Radical Technology into some of SimBin’s newest GTR and World Touring Car Championships (WTCC) based games. The agreement is inked for several years.
IGA for game developer Nadeo will also sponsor the the Trackmania Nations racing game.
IGA CEO Justin Townsend feels that SimBin’s GTR is a name in the industry itself and since IGA has experience of playing the early version of the racing simulation game; the duo will certainly deliver most exciting experience to players as far as WTCC title is concerned.