Tag - online ad
Is Internet search advertising getting more emphasis than required? Microsoft senior vice president Brian McAndrews opines that more and more buyers will shift to other online advertisement platforms very soon. Wishful thinking some may describe as,...
The bottom line is, you simply cannot hide in this Internet jungle. You may get away with a sweet stolen kiss at the back of your car, but not with Internet. The Big Brother is always watching you.
Offline target marketing firm Acxiom is now...
In a crucial major development in online advertisements Yahoo has struck deals with four major Web publishers, including one displacing rival Google Inc. The Internet firm marked another step toward creating a sizeable network of ‘premium’...
European Union competition commissioner, Neelie Kroes, dealt a heavy blow to the opponents of Google's acquisition plan of online advertiser DoubleClick, when she said that the European Commission will investigate the transaction on privacy...
Google Inc., in its fresh move to boost ad programs, has announced the introduction of Google Gadget Ads, which is the latest interactive ad format, at present in an expanded beta with a select group of AdWords advertisers worldwide. Google has also...
News Corp.'s MySpace social networking site has announced on Tuesday to allow advertisers target MySpace users based on the every so often extremely personal information they make public on their MySpace Web pages. The firm will now use these...
Volvo has recently launched an online advertisement campaign on a dedicated site to promote XC70. The campaign has also marked the first campaign under the latest brand theme ‘Life is better lived together’. In order to underline the fact that...
In its fresh move to flex its marketing muscle, Yahoo Inc. has decided to sell most of the display advertising for England's leading online social network, Bebo. The agreement between the firms would facilitate Yahoo's efforts to encourage...
The US advertising spending plummeted in the first half of the year, beleaguered by broad cross-category weakness, a leading industry tracker revealed on Tuesday. According to TNS Media Intelligence, ad expenditure slide down 0.3 per cent to $72.59...
Google has recently settled a federal lawsuit with American Blind and Wallpaper Factory, as the later agreed to abandon the nearly 4-year-old case without receiving any payment from Google. The suit, originally filed in 2003, has accused Google...
Yahoo has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, BlueLithium, the fifth-largest advertising network in the US, for about $300 million in cash. California based online...
Dolce & Gabbana once again launched a raunchy advertisement campaign to promote autumn/winter 2007-8 collections. Both the designers have created images of women in dominatrix-style poses whipping naked men in an attempt to turn...
Google Inc. has inked an exclusive agreement with Time Warner Inc.'s CNN unit to use Google's AdSense advertising program for text-based advertisements. According to the agreement the AdSense service will place contextually relevant ads alongside...
Facebook is in process to develop a new advertisement system that will permit advertisers to target advertisements based on the personal information that millions of users rush to reveal on the site, reported Wall Street Journal. Facebook, the...
Microsoft has recently announced that it has agreed to acquire online advertising exchange AdECN Inc. It further said that the acquisition adds a final element needed to compete with other online advertising players including Google Inc. The AdECN...
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