Yahoo and Adobe are planning to place ads on PDF documents. In an A4 size PDF document, Adobe will leave a space for a column of ads which will be placed in the right hand margin of the page. Yahoo, by deploying its standard keyboard bidding and...
Tag - Yahoo
In a crucial major development in online advertisements Yahoo has struck deals with four major Web publishers, including one displacing rival Google Inc. The Internet firm marked another step toward creating a sizeable network of ‘premium’...
European Union competition commissioner, Neelie Kroes, dealt a heavy blow to the opponents of Google's acquisition plan of online advertiser DoubleClick, when she said that the European Commission will investigate the transaction on privacy...
That's quite a revelation. Microsoft Chief Executive Steve Ballmer declared Google winner and Microsoft a distant second. While attending the Gartner Symposium/ITxpo in Orlando, MS CEO has said that the software giant has a long way to go (before it...
Online search leader Google Inc. aims to expand its dominance as it has opened its AdSense contextual ad platform to content owners with sites created for handset browsers. Google will now allow marketers to place contextual ads on sites viewed via...
In its fresh move to flex its marketing muscle, Yahoo Inc. has decided to sell most of the display advertising for England's leading online social network, Bebo. The agreement between the firms would facilitate Yahoo's efforts to encourage...
Yahoo has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, BlueLithium, the fifth-largest advertising network in the US, for about $300 million in cash. California based online...
AOL in its latest effort to bolster its online advertising business has announced that it is acquiring Tacoda Inc., a closely held marketing firm that specializes in delivering ads based on users' online activities. As AOL shifting its subscription...
A recent analysis report has revealed that click fraud grew faster than before in the second quarter of the year. The report claimed that percentage of clicks on online advertisements that were bogus reached 15.8 percent in the second quarter of...
US online advertising revenue shot up sharply 26 percent year on year to a record $4.9 billion in the first quarter of 2007, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The latest trend, marketers have...
Microsoft has announced yet another deal on Friday as it has decided to acquire the online advertising company aQuantive for about $6 billion, marking the latest in a spell of acquisitions for online advertising companies by leading Internet and...
A group of publishers is expanding a partnership with Internet giant Yahoo to better target online advertising and provide local news to several Yahoo Web sites. The deal between Yahoo and the group of companies including Hearst Newspapers,...
The Internet giant Yahoo has announced a multiyear deal with Viacom that will provide it the exclusive power to serve search and content-related text ads on almost three dozen Viacom Web sites. According to the arrangements of the deal both the firms...
Yahoo! has launched an advertising network for mobile devices. The newly launched service, called Mobile Ad Network, will allow companies that involved in games, entertainment or information on mobile phones to bring in revenue from advertisements....
In a shocking development, Yahoo has reported a 61 percent drop in quarterly profit and closed the books on a tough year. The profit of the company fell to $269 million in the fourth quarter in comparison with $683 million in the corresponding...
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