The art of art-direction
Bad art-direction spoils the ad. Photoshop mishaps and stupid photoshop bravados are always unhealthy elements for an advertisement. On the other hand, good art-direction is always a precious jewel in the crown of a good concept. See these ads.
These print ads for Koleston Hair Colours by Leo Burnett, Frankfurt, do not appear to be pompous. They are simple neat and elegant. The art-direction, stemming from a primary, simple idea has performed its best here.
The copy reads- âThe Art of Colours. Koleston Hair Colours.â
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director(s): Andreas Stalder, Ulf Henniger von
Copywriter: Benjamin Merkel
Art Director: Daniela Ewald
CCO: Andreas Pauli
AECD: Kerrin Nausch