The Real Marketing Value of ‘Folksonomy’
A recent article in The New York times says that ‘Folksonomy’ carries classifieds beyond SWF and ‘For Sale’.
Stepping up from the dial-up bulletin boards in the 1980s, Usenet discussion groups from the 80s and 90s and blogs in the 21st century, networking sites of today which started as online personal ads, are built around purposes, not people – connecting people by their interests not goals. Examples are del.icio.us, which lets users bookmark Web sites and share the bookmarks with others; 43things.com, which loosely connects users with shared goals like learning to play the guitar; and PledgeBank.com, a London-based nonprofit site that brings users together to participate in civic actions, like starting a political group or giving blood.
The New York Times