There is a much juicier chew

Juicy fruit; well, the best way to escape from a cannibal is to have some juicy fruit. Kind of predictable, dull humor from DDB Sydney, Australia.

The concept does not look fresh or compelling. Well, it is not bad. We can just have a look and forget.

The tagline reads- There is a much juicier chew

CREDITS

Advertising Agency: DDB Sydney, Australia

Photographer: Jeremy Park

Executive Creative Director: Matt Eastwood

Creative Director: Mark Harricks

Art Director: Simon Johnson

Copywriter: Charlie Cook

Producer: Corina Slack

Agency Producer: Bryson Holt

Typographers: Jay Young, Erwin Santoso

3D: Cream

Retoucher: Cream

Via: Pixel pasta