3M Security Glasses: A perfect ambient ad to display product benefit
This is an exceptionally brilliant and intelligent ambient campaign launched in Canada to promote security glasses. In a unique and impressive advertisement campaign in Vancouver, 3M firm, deals in security glasses, wanted to create a solid image of their product. In order to pursue their objective, they decided to modify a bus stand and fitted their security glass at the sides of the shelter. They further filled the security glasses with real banknotes to lure miscreants to take attempt to lay their hands on it.
The idea clicked and many attempted fruitlessly to gain access with golf clubs and baseball bats however, the glass remained intact. Seeing this ambient advertisement, one could safely conclude that the product benefit is very effectively demonstrated to the masses. The remarkable idea and its perfect execution provided the firm a strong platform to project its product with a bright image.
Via Laughing Machine