Well, in advertising, we need to say it in a very loud voice and sometimes in a bloody loud voice. That is exactly what this print campaign for Biblioteq shows through a bloody new found depiction of creativity.
28231 biblioteq lounge
The print campaign, developed by FoxP2, Cape Town, promotes the creative books through a somewhat new and slightly scary depiction of the impact provided by reading.
The ads show people who immediately get shot by the power of creativity, by the grace of reading creative books. Well, reading literally blows your brains out, and these blood stained ads are just a representation of the benefits of reading.
The copy reads- feel inspired.
CREDITS
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse
Creative Director: Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi
Credits: I believe in advertising
28232 biblioteq stairs
28233 biblioteq dinner
Related Stories
Cingular's ad gives a new dimension to teenage annoyance
In an age of cell-phone-gifted teens, there are parallel universes revolving around the same house: the universe of teenage kids and the universe of parents. Moreover, this sensitive issue has become the major issue with the advertisers to use them in.
Smirnoff Ad: leasing a new life to creativity
This print ad is magnificently highlights the USP of the Smirnoff Vodka. The ad is focusing on conveying that this brand of vodka is being distilled through a three-tiered process to harness the maximum purity that other companies are...
Add a fart to creativity
A fart can break the looming silence and seriousness of a situation. It can also break a relationship, as fart is considered as highly unromantic. Can we imagine the heroine of our perfect romantic novel (or cinema) breaking wind during her...
Bloody sex to promote products
Sex sells. Sex sells clothes. It’s a not a new thing. Sex even sells a car rental company, and sex is used even in AIDS awareness campaigns. (but, as we already see, we don’t know when will this age-old senseless strategy make your brand image...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
