Noticeably the ad campaign seems to be similar as that of Absolute vodka ad campaign however; the execution of the parodied ad is extremely well with some sense of freshness as well. The ad campaign by Bucharest Traffic Police aims at spreading awareness against drunk driving.
The ad clearly delivering the message that where drunk driving can lead you to. This is of course an impressive ad campaign by the Bucharest Traffic Police.
Via I Believe In Adv
Comments
I think this is wonderful work. It is clever, smart, and breaks through the clutter as an awareness campaign. Absolut has established itself as a well-liked brand, and I think that people will listen to the message by the Bucharest police. It’s just so darn clever!
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This kind of ad awareness campaigns should be streamlined in order to lessen accidents caused by drunk driving. by Taylor Cable Spark Plug Boot Removal Tool