Asia Injury Prevention Foundation has recently launched a hard hitting and thought provoking integrated helmet wearing advertisement campaign. The non-profit organization is working towards reducing the number of traffic casualties in developing Asian countries. It has launched its awareness campaign in Vietnam in June this year. The main aim of the campaign was to promote traffic safety behavior, build on public-private partnerships. The integrated campaign included both print and visual medium to create awareness program.
The television advertisement is showing a horrific account of road accidents that could have been prevented by wearing a helmet. The advertisement revolves around the fact that if a person does not use helmet it has far reaching effects not only on the victim but their loved ones as well, consequently it tries to provoke emotional chord of people. The print advertisement sarcastically showing different trivial reasons of young people for not wearing a helmet and at the same time showing their badly injured body parts.
The text message of the campaign can be roughly summarized as, ‘Every year on the roads of Vietnam is killed more than 11,000 people and more than 30,000 were seriously injured. This means that thousands of families suffering from loss of a beloved one. Or simply involve heavy burden of caring for native people with severe brain injuries. The sad thing is that 40% of these cases would not happen if we simply use the helmet. Maybe not so much for ourselves, but for our families and loved ones.’ The campaign was created by Ogilvy & Mather Vietnam.
Via 10 Ad
