This is really a smart and a hard hitting print advertisement campaign launched by Biss Magazine, Munich’s social issues street magazine, which is sold by homeless or once-homeless people. Biss, translated as Bite in English, is short form of ‘Burger in sozialen Schwierigkeiten, citizens in Difficulty. A major part of the profit goes to those homeless people who sell this magazine. The campaign for Biss Magazine is showing those three animals that carry their own homes, the snail, turtle and shellfish, in order to depict the plights of homeless people.
The present of the advertisements are really outstanding and expressive as well that goes beyond words. In addition to it, the idea behind the campaign is quite remarkable and innovative and with the help fine execution the campaign has certainly become self expressive. The punch line of the campaign reads, ‘Nature doesn’t provide everyone with a home. Help homeless by buying this magazine.’ The campaign was created by Scholz & Friends, Berlin, Germany.
Via Duncan’s Print
