This is brilliant. This print campaign for Jeternel beauty clinic makes an intelligent correlation between art direction and copy and conveys the message beautifully.
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The campaign, created by Voskhod, Yekaterinburg, features eyes and lips of women and shows the benefit of the product in an intelligent way. When you get wrinkles around your eye, there will be a question mark on your beauty. Likewise, when you have wrinkles on face attractive becomes a dubious ‘’attractive’’ with a negative meaning.
Credits:
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevynnykh
Copywriter: Evgeny Primachenko
Illustrator and Designer: Dmitry Maslakov
Via: Ads of the world
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