This is a powerful anti-smoking print advertisement launched by Child Health Foundation to create awareness regarding hazards of passive smoking that can affect ones who are close to smokers. The advertisement aims at drawing attention to the fact that smoking not only kills smokers but even those who are not smoking but stays around smokers. The advertisement showing a child who is almost gripped in the smoke depicting smoking can potentially reduces the age of one's child.
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The advertisement draws its strength from the powerful visuals and the corresponding copy of the ad. The advertisement is quite simple and direct that conveys its message very clearly. The copy of the advertisement reads, 'some children get to heaven earlier', which is evidently very hard-hitting. The ad was developed by Serviceplan, Germany.
Via I Believe in Adv
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