Cordaid, which is involved in helping the most vulnerable groups in society, particularly adults and children struggling in the face of discrimination or exclusion, has launched this print advertisement campaign draw people’s attention. The campaign aims at making people aware about the misery of poor people in Africa while comparing it with the luxurious spending elsewhere in the world. At the same time campaign is urging people to make donation to help those poor people. The campaign clearly shows the worth of money for them. The advertisements are showing underprivileged people with their problems while holding luxurious articles in order to emphasize their fundamental needs of which they are deprived.
The campaign has adopted a sharp approach to present the idea in order to penetrate into the minds of people. Moreover, giving luxurious articles in the hands of underprivileged person was definitely a good idea to show a clear cut demarcation of privileged ones and under privileged ones. The campaign was created by Saatchi & Saatchi, Netherlands. The campaign was also chosen as winner in Cannes 2007 Outdoor category.
Via: Twenty Four
