We have seen many anti-drunk-driving advertising efforts. Usually, most of them are soaked in blood and quite horrifying. (though we have recently seen this PSA sans blood).But, this anti-drunk-driving PSA is not soaked in blood, but in creativity, and it will definitely haunt the viewers in a positive way.
The spot for Mexico Department of Transportation, developed by VWK in Albuquerque, says us through with its stirring imagery that some things can not be reversed.
You drink. You drive. You lose.
True.
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