This is what those creative folks at DDB Canada have done when they were asked to contribute a submission to the annual calendar for the National Advertising Benevolent Society (NABS). This year’s theme for the calendar was Swimsuit Edition.
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The agency decided to fondle bare creativity and 'boobvertise' itself. The calendar carries an image of a young woman with one average sized breast while the other is in a larger size. Here, the agency is making a parody of its own name, while trying to ‘portray’ its name through double sized D-breasts.
While fondling these lopsided boobs, the agency folks should have thought that NABS is a charitable organization that provides assistance to professionals in the communications industry, who may need help due to illness, injury, unemployment or financial difficulties. Indeed, April is the cruelest month.
Credits:
Agency: DDB Vancouver
Executive Creative Director: Alan Russell
Creative Director: Dean Lee/Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Via: Adofdamonth
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