This print campaign is all set to shake our conscience. This will scare us, linger in our mind for a long time, but, it will, quite possibly, make a change in our thought pattern.
porcelainboy withad
This campaign for www.goodparent.pl, created by DDB Poland, uses broken dolls in a disturbing way. Their ruined limbs and cracked faces, along with the caption- ‘ you can lose more than your patience’- will scare any good parent.
Though these ads are disturbing to some extent, they convey the right message and prompt us to act against child abuse. In short, the campaign successfully urges all the parents in this world to be a good parent.
The broken dolls have many subtle implications. When parents become senseless and angry with their kids, they are actually hurting them more than physically. They get hurt internally and a shattered childhood is the result.
Credits:
Advertising Agency: DDB, Poland
Creative Director: Filip Berendt
Art Director: Maciej Waligora
Photographer: Jullia Fullerton-Batten
Via: Ads of the world
img2
Related Stories
Parent control bar: protect your kids
There are many ads where clever art-direction plays a pivotal role in conveying the message. This ad for Parent control bar is also belonged to that group of ads, where the concept is supported by clever art-direction. The campaign, developed by...
LG: Don't lose your contacts
This print campaign for LG banks on a concept which nostalgically touches the psyche of the target audience, in a right way. The campaign, developed by Grey, Kuala Lumpur, promotes the back up facility of LG mobile. The copy reads- Don’t lose...
Be a proud parent?
This print campaign for Nehru Zoological Park(India) urges people to adopt animals. The campaign, developed by Ogilvy & Mather, Mumbai says- Be a proud parent, adopt an animal. To communicate the message, the ads make indirect and comparative...
Phare Project: You can be a better parent, too
These materials aim at preventing the further development of the street children phenomenon by getting either parents in extreme difficulty to ask for help or third parties to ask for help on their behalf. This material makes the case to parents.
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
