This campaign for Romanian traffic police, created by Mercury 360, Bucharest, Romania, tries to urge the drunkards to take care. To convey the message- don’t drink and drive- the ads play with misspelled words.
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The letters of the message have been arranged in a flipped way. Besides, the text is arranged in the shape of a wine glass. Oh, that may tempt the barflies more. The ads, in an abstract way convey the message that alcohol consumption makes your judgement capacity weak.
What, another idea comes to your mind? Come on, we can make it, say it. A sign board. Cloudy letters. Misspelled words...
Via: Ads of the world
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