"This is not about going out of business; this is about getting down to business."
It is how the troubled General Motors conclude their campaign ‘new GM’. The campaign aims to announce GM’s resolution to emerge stronger, despite adverse financial conditions. It also aims to alleviate the apprehension of the consumers, in the wake filing for bankruptcy.
'New GM', the 60-second advert, has already appeared on Facebook and YouTube.
"Let's be completely honest: No company wants to go through this. But we're not witnessing the end of the American car; we're witnessing the rebirth of the American car,” says the voiceover.
The campaign says that ‘General Motors needs to start over in order to get stronger’. And reinvention is the only key for this."
In the advert, GM presents its new principle for the products- “leaner, greener, faster, smarter."
Via: utalkmarketing
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