Heinz : A slice of Egypt

Sijo JosephApr 1 2009

Time for a tasty Egyptian roundup.

Here is a print campaign for Heinz ketchup made by Leo Burnett, Cairo. The campaign is presented in a way which suites the Egyptian ethnicity. The most striking feature of these ads is their uniqueness.

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No extra colours. Not much sound and fury. But the ads hold a mouthwatering line of thought wrapped in an ancient Egyptian cultural background. The effort is commendable.

Time for negative thinking. When you look at those ads, what comes in to your mind predominantly? Let me guess. Bygone Egyption culture. Taste comes second.

Via: Adhunt

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