We have read about the phone with the name of an emoticon. That was also a way of promotion. Now here is a novel way of promotion from LG, with the creative help of Y&R Jakarta, Indonesia
lg romance novel
This print campaign for the GX200 phone features a Mystery Novel, Chick Lit, Romance Novel and Management Book, and connects the phone with the emerging plots of these books.
The campaign won an Outdoor Gold Lion for Y&R Jakarta at Cannes International Advertising Festival 2010.
Credits
Advertising agency: Y&R Jakarta, Indonesia
Executive creative director: Sachin Ambekar
Creative Director: Ahmad Fariz
Copywriter: Gloria Martie
Art director/typographer: Yerry Indrajaya
Illustrators: Flora Marcella and Budiman Raharjo
Photographers: Handri Karya, Heru Suryoko and Alex Reagan
Advertiser’s supervisor: Halim Astono
Account manager: Wolga Satyanto
Account supervisor: Hendra Suryakusuma
Chief creative officer: Asia Marcus Rebeschini.
Via: Inspiration room
lg chick lit
lg management book
lg mystery novel
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