Omax presents a new law of science which helps you look at the hot babes, without being impolite. This slightly exaggerated sexist campaign, created by Publicis India, adopts a wide, humorous angle.
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The campaign has an aim to show the benefits of this wide angle camera. It uses sex to advertise a technology product, with a slight tinge of humour.
Now, men can go to hot spots like parks and beaches, and enjoy the benefits. But, what about the women? Or, is Omax meant only for naughty men?
Credits:
Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head/ Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru
Via: pixelpasta
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