clearex-acne, through this publicity stunt, makes the teenagers beauty conscious and worry about their pimples- even when they are climbing a wall.
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Clearex-acne gel is for the treatment of pimples and Shalmor Avnon Amichay/Y&R Interactive made this different outdoor effort which will definitely make the teenagers think about the pimples on their faces.
They have created a poster 5 meters tall, featuring a teenage boy, and placed it on a climbing wall located in the largest climbing centre in Israel. The climbing grips were placed on places where pimples usually appear on the face.
Credits
Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Photographer: Menachem Reiss
Via: frederiksamuel
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