We haven’t forgotten how they made poor teenagers worry about their pimples even while climbing a huge wall in Israel. Now, through this print campaign, they are back with the same song. Clerex-acne, through this campaign, says to the teenagers- don’t hide it clear it.
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The campaign, created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, features teenagers who are trying to hide the pimples by drawing tattoos around them. The campaign humorously hints at the desperate efforts of teenagers to hide pimples, in a humorous way.
Credits:
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Photographer: Menachem Reiss
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