This is an ambient anti-drunk driving bathroom ad by Romanian traffic police to enlighten people on the dangers of drunk driving. With the creative support from ad agency Mercury 360, they discovered a unique and sure-fire way of attracting the target audience to their message and they chose places like bars, pubs and clubs, where men usually throng to drink.
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Stickers challenging the alcohol drinkers were placed at urinals in bathrooms of bars, pubs and clubs. It challenged them- can you drive straight?
Hope this message will enter his mind in a straight way. I don’t know whether someone will test his abilities to ‘drive straight’ at the bathroom.
Other ad efforts against drunk driving:
Paris Hilton warns against drunk driving
Absolute ad by Bucharest Traffic Police
Mumbai Traffic Police: Just a reminder, drunken driving kills
CREDITS:
Advertising Agency: Mercury 360, Bucharest, Romania
Copywriter: Cristian Scurtu
Art Director: Diana Serban
Creative Group Director: Liviu Turcanu
Additional credits: Corina Gliga
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