Another insensibly cruel condom philosophy tossed by olla Condoms after that condom for a miser philosophy. well, the campaign urges the plain-looking people to use condom as they are ugly they dont have a chance to produce good-looking kids.
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The apparently harmless(but implicitly cruel) copy just reads- please use condom.
Even if we are considering this campaign, which has been developed by age., Sao Paulo, as a humorous approach, the message does not fit anywhere. In fact, the agency has inserted an insensibly creative humor and forgotten the message and the art of selling.
so, good-looking people need not use condoms?
Olla condoms are only for the 'ugly'?
CREDITS
Advertising Agency: age., Sao Paulo, Brazil
Executive Creative Director / Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Andre Fukumoto
Copywriters: Daguito Rodrigues, Charles Faria
Illustrator: Techno Image
Via: Ads of the world
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