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This outdoor advertisement campaign for St. Mary's Medical Center revolves around a witty approach, unlike usual healthcare advertising. Significantly, this advertising campaign amusingly conveying that if anyone meets accident while crossing the road or falls sick due to eating disorder St. Mary's QuickCare can provide relief within 30 minutes.
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The advertisement is localized for San Francisco and the ad blanketed the city appearing on buses, bus shelters and banners. Of course, this ad campaign has humorously treated a very sensitive aspect of human life and it could be dubbed as a path-breaking advertisement in healthcare advertising. The ad campaign has been created by Mortar ad agency.
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