This print advertisement campaign was launched in Dubai in public interest to draw attention of smokers towards the problem faced by the passive smokers, who are virtually forced to inhale smoke released by smokers. The campaign apparently aims to provoke emotional thoughts to not to make prey any third person of one’s smoking habits. The advertisements are showing a boy and a girl being fed a cigarette and a cigar by a second hand in order to make it penetrating as children are more vulnerable to get affected by air pollution.
The campaign was undertaken on the fact that second hand smoking is almost three times harmful to the passive smokers than smoker himself. The presentation of the advertisement is not only expressive but it also compels people to think in this direction. The copy reads, ‘Stop second hand smoking’. The campaign was developed by Gulf Promoaction DDB, Dubai.
Via ADvertenze
